About Admin

Don Martin is a public affairs specialist in Austin, Texas since 1989 with expertise in Internet Reputation management and repair. His website is htp://www.reputation-fix.com

Reputation Workbook Launched November 11

 (Friday, November 11, 2011) 
–  Don Martin Public Affairs has published this week an e-book on “Do It Yourself Internet Reputation
Management and Repair.”

Cover of Workbook

150 Pages

The e-workbook is available for sale and immediate download
at www.reputationworkbook.com

“With the explosive growth of the Internet and Social Media
sites,  Internet Reputation Management
has increasingly become a significant part of our business, as it  has for other public affairs and public
relations companies,” noted Martin.

This is particularly true because of the growth in social
sites like Facebook.  More than half of
all American’s over age 12 have a Facebook account according to recent Facebook

“Not everyone can afford individual consultation and to hire
someone to handle a rumor, false report, inaccurate customer complaint of even
an outright lie about themselves on the Internet,” said Martin.   “That’s why I put together a “Do It
Yourself” workbook to help guide someone step-by-step in an easy to follow
format for handling their own issues.”

The workbook is not just for reputation repair, but also
addresses reputation enhancement, pro-active reputation protection and reputation
repair, all three, he said.

“Your reputation is one of your most valuable assets,” said
Martin.  “What you’ve taken 30 years to
build can be significantly damaged in five minutes by an anonymous disgruntled
former employee, business competitor, unhappy former business partner, vendor,
ex-spouse or virtually anyone.”

Five Ways to Destory Your SEO Effort

Five Great Ways to Destroy Your SEO EffortFiled in Search Engine Optimization on April 6, 2011 destroyed keyboard image for "how To" SEOarticle.

I know you’ve been dying to find an article like this.

Maybe you were searching for “What Makes an SEO Company Great?” Or another churned out DIY SEO guide. I mean, everyone has one right? Feel free to answer that later.

Today, it’s time to take a different approach: What are some of the best ways to completely wipe out your SEO efforts?

The following five examples are some of the most common ways SEM’s and amateur digital marketers veer off course:

#1 – Not caring about content

Old  and out of date content is a great way to reverse hard earned SEO  results. Despite how great the last 17 articles are, it’s important to  keep fresh and updated content. Your visitors will not only reward you,  search engines will keep indexing and visiting your site.

Many  times SEM’s hyper focus on tangible SEO techniques like custom URL’s or  link building. Yes, these are important. But as the saying goes, dance  with the one who brung you: content.

#2 – Content is great, but don’t ignore URL’s

Talk  about a nice segue huh? If you’re not using WordPress or some type of  content management system that dynamically creates SEO friendly URL’s,  it’s time to make the investment. Surprisingly, this tip is commonly  overlooked. You’ve created great content, built out all the right pages,  but SE’s need to be able to find the goods. Don’t believe me? Look at  the search listings next time you Google something. Google places a high  premium on URL keywords.

#3 –  Excessive, compulsive, repetitive, continuous, never ending. . . keyword stuffing.

You  get the point. Even though you should definitely keep keyword density  in mind (2-5% is recommend) thinking that readers want to see the same  terms over and over again is ludicrous. Rest assured your SEO campaign  will quickly disintegrate if you choose this option.

#4 – What exactly are you optimizing?

Yes,  having a keyword and content optimization plan is good, but even more  important is knowing what you’re optimizing for. If you’re plan is to  sell bicycle tires, don’t spend too much time talking about Lance  Armstrong’s doping allegations. That might be a little bit of a stretch,  yet surprisingly, not uncommon. Nail down which root keywords, and long  tail phrases relate best to your product, and develop content  accordingly. Not doing so won’t directly destroy your SEO plan. But  don’t expect to see good results.

#5 – Better late than never, but don’t wait too long.

There’s  an on-going lie out there among many who believe in developing SEO  plans after a website is built. I couldn’t’ disagree more. That’s like  putting gas in the car after the trip. (Don’t ask how that’s possible,  just go with it.)

Wouldn’t  you want SEO to play a large role in site development? I would think  so. All of the above tips should go hand in hand with web design and  structure. SEO is so much more than content and back links. This might  sound like a contradiction to our “content is Kkng mantra’ Don’t worry,  the throne is still intact. However, the Kingdom can’t survive without a moat (aka your SEO strategy.)

Using humor to diffuse a situation

In this section we might create a FAQ (“Frequently Asked Question” segment where you politely take every accusation and refute  it in a very direct and transparent manner.

Q. When did you stop beating your wife?

A.  That’s a trick question because either way I answer it it seems like I’m guilty. So I refuse to answer it.  But to be perfectly clear, the answer is 1978.  (Everyone, we’re kidding here!!!  Just kidding)

Q. Which is better:  less filling or more taste?

The rumor on the Internet says I think less filling is better. That’s just not true. It’s an abomination and an outright lie.  Better taste is always the one for me and for this great country of ours, and I’ve said it repeatedly to my friends and staff here at the ballpark.

You get the idea and you’d treat it much more seriously, yet a little bit of humor disarms a tense situation.  But a little bit goes a long way so use it very sparingly.


Advice re Online Reputation Management

Your reputation is your most valuable intangible possession.

Dangers to your reputation particularly come from people who smear your name or accuse you of something that is not true.  This is especially important for professionals. The best defense is a good offense.  We suggest building up considerable online “real estate” in advance as a barrier to negative comments.

It’s easy for someone to stain your reputation anonymously, so you have to be vigilant about what is on the Internet.  Three stages of ORM are:

  • building a reputation
  • protecting a reputation
  • and dealing with attacks

In the case of attacks, act now, not later.

Frequent searches of the Internet, blogs and forums is crucial.  Enhancing your reputation is a good defensive move. Have a presence on numerous social media sites is a good offensive move.  As are articles, participating in forums and even YouTube video.

Stay away from “black hat” SEO no matter how tempting.

Will Google’s Blind Faith in Algorithm Doom Its Future?

ZD Net “Between the Lines”  By Jason Hiner | November 3, 2011

Summary: Google search has been having a tough year. It’s Panda update has had a difficult time targeting content farms and has accidentally affected a lot of good …

Google’s search engine is a triumph of technology. There’s no denying that.

It was the capstone that completed the initial structure of the Internet. But, the Internet is now in the midst of a dramatic remodel and it’s unclear whether Google search will get the refresh it needs to make it more appealing than ever or if it will be one of the things that gets painted over.

Google entered 2011 with two major problems that threatened the company’s immediate relevance and it’s long-term future:

1.) The search results on Google.com were becoming increasingly ineffective because they were littered with “web spam” and articles from “content farms” (sites creating faux content to turn as many ads as possible).

2.) Social media has been replacing traditional web search for many different kinds of information gathering and Google didn’t have a legitimate play in social.

The company went a long way toward addressing the second issue in July with the launch of Google+. After several high-profile social flameouts — such as Google Wave and Google Buzz — they’ve pretty much nailed it with Google+.

To be clear, we still don’t know whether Google+ will be able to win over the masses, but it has become wildly popular among tech and media professionals and it is already causing Facebook to react and make changes to buffer itself against people abandoning it for Google+. To dig deeper on this topic, read my article Why Google+ is about to change the web as we know it.

As huge as social media is, the even bigger challenge for Google has been the declining potency of its search engine. In recent years, Google searches have become a lot less useful and a lot more frustrating. It has become more difficult to find stuff that you know is out there — even stuff that you’ve searched for (and found) previously. Another example is pages that have posted to the web more recently. They get overpowered in the Google algorithm by older pages that have had time to accumulate more incoming links.

The big problem is SEO — search engine optimization. A whole cottage industry has arisen around helping sites optimize their pages to get ranked as highly as possible in Google. As a result, the sites that land at the top of Google search results have become more about which sites are best optimized rather than which ones have the best and most relevant content

Read the rest of the story here: .zdnet.com/blog/btl/will-googles-blind-faith-in-the-algorithm-doom-its-future/62556

Be careful what you say on social media sites

 Miami Heat Owner Fined $500,000 for Tweets

Miami Heat owner Micky Arison has been fined $500,000 for venting on Twitter about the NBA lockout.

The fine — believed to be the largest ever levied against an owner
by the NBA — came after Arison responded to a fan’s tweet. That original message
read: “How’s it feel to be a part [sic] of ruining the best game in the world?
NBA owners/players don’t give a damn about fans&and guess what? Fans
provide all the money you’re fighting over&you greedy [expletive] pigs.”

In response, Arison tweeted that the fan was “barking at the wrong
owner,” a reference to the divide between NBA chiefs, according to
Yahoo Sports. Arison deleted the tweet an hour after he sent it Monday, but it
still caught the league’s attention.

The NBA has barred team owners and coaches from discussing the
lockout or any players during the work stoppage. Coaches and general managers
also $1 million fine and a possible loss of draft picks for
retweeting any players during the lockout.

Arison is now the third owner the NBA has fined. Wizards owner Ted
Leonsis got a $100,000 fine last year for comments about possible changes to the
league’s salary cap. Michael Jordan, owner of the Bobcats, also got a $100,000
fine for comments he made in August about the lockout.

Players are under no such constraint and several, including
Oklahoma City Thunder reserve center Nazr Mohammed, Detroit Pistons forward
Tracy McGrady and Kyrie Irving, the top pick in the June amateur draft, have
been using Twitter to express their discontent.


As we are getting closer to the introduction of our Do It Yourself workbook….

We are moving our web site to   Reputation Workbook  to bring you the latest information, tips, blog posts and coming soon the details about Reputation Workbook.   Don’t let mis-information, untruths, outright lies and  rumors on the web haunt you or affect your business.   With this step-by-step workbook you can do it yourself.  After all, who knows more about you than you?



Top 11 Do’s and Don’ts from Reputation.com


  1. Don’t post compromising photos on your Facebook. It should go without saying but also don’t  tweet them or post them on Flickr or email them.  You may think that only your recipient will see them.  Think again.
  2. Don’t make hasty comments online forums or on other people’s blog posts.  Although some online groups and forums let you edit your comments for a short time afterward (very few of them) once it’s up there , you can’t take it back. Sometimes there is no way to pull your foot  out of your virtual mouth.
  3. Don’t try to confront an obviously intentional online attacker/detractor directly.  If someone really wants to get at you,
    anything you do might provoke him further. And the more he puts out there, the more people will see it, link to it and spread it around, and the higher it will go up in the search engine rankings.
  4. Don’t underestimate the number of people searching for you online.  According to a Microsoft poll from 2010, 79% of recruiters and hiring managers in the US have used social networking sites and blog searches to screen out candidates. 7 out of 10 adults have searched for information about someone online.
  5. Don’t assume that everyone shares you sense of humor.
    It’s not just that different people respond – and take offense —  to different types of humor. You yourself may look back on something you thought was hilarious months or years ago and not find it funny anymore.


Excerpts reprinted with permission.  Reputation.com, Inc. © 2011

Top 11 Do’s and Don’ts re Reputation Management

First let’s Sart with the Do’s.  Then next week I’ll post the Dont’s.   Special thanks to Reputation.com for allowing me to reprint portions of these.


Establish a presence on social networks.
LinkedIn, Facebook and Twitter are the most popular, but also do Google Profiles (for sure), MySpace, Squidoo, and Namz. Each serves a different purpose and market. If you want to jump in with both feet, there are plenty of others to explore and engage in. Just don’t get TOO many as you’ll need to keep them all ocassionally updated.  Search engines favor more recent content.

Take up  blogging.
Start a blog, or two or three on personal or professional topics. Use a different blogging platform or network for each and link between them.  ANd link them to your Sopcial Media sites above.  Update them frequently with stories, tips or relevant news items. And make (carefully considered) comments on other people’s blogs with topics similar to yours or that interest you.

Regularly monitor your online reputation.
You can set up a Google alert to let you know whenever a new mention of you pops uponline.  And other (paid) services, like
reputation.com offer more sophisticated to help you track and control what shows up.

Try to get inaccurate information changed or removed.
If someone inadvertently says something about you that is misleading or just wrong – in a Facebook or blog post, for example – ask them nicely to correct their mistake or take the content down. Be calm, be nice, be polite and you’ll have a much better chance of getting it down than by being angry or threatening lawsuits (which you probably cannot win anyway).

original post from http://www.donmartin.com/dm_blog

Reputation repair on a budget

Obviously we’ll talk about this in much greater detail later on, but suppose you have virtually no buget, such as a student for whom something negative gets posted and re-posted on-line.  The kind of thing that might come back to bite you when you look for a first job out of college. Here’s what I would advise that you can do for yourself in one or two evenings:

1.  Sign up for a Google alert for your name along with the offending key phrase. Set it to email you “as it happens” so you’ll get an email every time your name and negative phrase is mentioned, so you can see how you’re doing.

2. Get social!  As a student you probably already are, but go in and clean-up that MySpace or Facebook page. Take down anything vulger or childish and especially undesireable photos (although they never actually go away).   If your social sites are not in your actual name, then start new pages with your real name at Facebook, LinkedIn, MySpace, Twitter, Google Profiles, and Squidoo.  Simply follow the instuctions on each one. Doing all of them shouldn’t take longer than an hour or two, but spread this out over at least two or three nights, but better yet over a week.  Search engines don’t want to think they are being spammed.

3.   Original content. When it comes to your bio or other content that you insert into the social sites, make absolutely certain that you don’t copy and paste the same text from one site to another. Search engines will severely penalize you for not being original.  Just make sure you change each one up a little bit.  Or a lot is fine too.  This is especially true for other links and web sites you create later on.

4. Buy your own domain.  It’s easy. Go to http://godaddy.com and search for your name as a “.com” domain (such as “www.johndoe.com” or “www.johnwdoe.com” and buy the name!  You can usually buy the name for $10 or less.  This is valuable web real estate that you’ll want to own forever.  Buy it before someone else does!

5. Create a website.   While you’re at GoDaddy, sign up for web hosting of your domain (under $5/month for a basic site) and be sure you that you sign up for WordPress (for free) as the web page software. Thaat’s why I recommend GoDaddy.  The site will take care of all the work of downloading WordPress to your new web domai for you. WordPress is used universally, is free, is exceptionally easy to learn right away, yet is is also extremely powerful, has unlimited themes to create your site in minutes, and has thousands of really cool and useful  ”plug ins” (you’ll learn about his later, trust me.)

7. Content.  Have fun learning and it’s far easier than you might think. But you need content.  Create a bio page, or a page about your favorite interest perhaps, or an article that has been printed about you if you have one or two, and of course a contact page. Content is king, so try to find anything recent, and of course accurate!  Each tab you want on your site is called a “Page” in WordPress. Even a three page website is fine for now.

For good measure create links to your social sites such as Facebook and Linked In.  Then on all of your social sites put n alink back to your web page.  Google search programs want to see that your site is linked to other sites and vice versa (showing that your website is “popular.”)

8. Start a Blog.  Start a blog page on your domain using WordPress. Each blog entry is called a Post (as opposed to pages).  It’s is simplicity itself to create a quick, short blog entry. Try for maybe 100 words, about a subject that interests you.  Once or twice a week is fine.  Or once a month. What you are doing is keeping your website fresh which is a key criteria that the search bots are looking for.  Soon your page will be rising further up the list of search results, hopefully to the first page of results when you search your name.  And “pushing down” the negative infomration to below the first page of results. That’s the goal.

9.) Search Engine Optimization.   One reason to use WordPress is my favorite —  the “All-in-one-SEO” plug-in.  Go to “Plug-ins” section in your WordPress dashboard,  look it up by name and then select it.  It will download and install itself!  How cool is that?   This gives you boxes where you can fill in a page title, page description and keywords for each page of your website that will all go into the internal coding of the site — without you having to be a programmer.  Here’s where you’ll use your creativity to make sure the search engine “bots” find you and your important keywords. So give it some thought.

10. Keep working.  Negative posts don’t disappear overnight, but if they are not too severe or too widespread, the steps above may be all that it takes.  But your long-term success depends on being persistent and also creating fresh content.  Make a point to update one of your social sites or your web page every so often, and to post a new blog item each week or two if you can.

Best wishes.     — Don Martin