Your reputation is your most valuable intangible possession.
Dangers to your reputation particularly come from people who smear your name or accuse you of something that is not true. This is especially important for professionals. The best defense is a good offense. We suggest building up considerable online “real estate” in advance as a barrier to negative comments.
It’s easy for someone to stain your reputation anonymously, so you have to be vigilant about what is on the Internet. Three stages of ORM are:
- building a reputation
- protecting a reputation
- and dealing with attacks
In the case of attacks, act now, not later.
Frequent searches of the Internet, blogs and forums is crucial. Enhancing your reputation is a good defensive move. Have a presence on numerous social media sites is a good offensive move. As are articles, participating in forums and even YouTube video.
Stay away from “black hat” SEO no matter how tempting.